Most realtors rely on social media in promoting their brand. Social media marketing helps them reach potential customers and communicate with them. But like social media marketing, email marketing is also an essential part of your business. Email marketing, as the name indicates, is sending messages to your target customers or clients. You get to send personalized messages without restrictions, unlike other ad formats.
Aside from being a flexible way to convey information to your target audience, here are other reasons why email marketing is essential:
It is affordable.
If you are working with a limited budget, email marketing is a good way to engage with your audience. It is one of the most cost-effective digital marketing tactics. In fact, it only requires a little investment to get started.
Unlike traditional ways that need a lot of money and effort to implement, with email marketing, you just need someone to manage the emails, update your email list, and develop emails. It is great for those who are just starting with their business as it can reach a wide audience with a lesser amount of money. Also, it is easier to manage and sustain over time.
It helps with client engagement and retention.
Email marketing can keep your clients engaged for a longer period than other marketing tactics. It helps you build relationships and connections with them. Clients will feel valued when they receive emails from you, especially if you personalize your messages.
It is the best way to keep them updated and inform them of your latest offerings without being too intrusive. Just make sure that your email will be of value to your client. If your emails don’t provide a benefit or relevant information, they will eventually get tired of receiving messages from your brand. To keep them engaged, you still need an effective strategy for your email marketing campaign.
It compels your audience to take action.
With email marketing, you can provide your audience with a clear call-to-action (CTA). No more leaving them hanging. Do you want to let them join your Facebook group? Do you want them to visit your website? Do you want them to subscribe as a member? Just include a corresponding button at the end of your email and you can easily redirect them to where you want them to be.
It is also a convenient way for your audience to try out your services. And to make it more compelling, you can offer discounts or promos when they click the CTA button in your email.
Your target market can learn more about your brand.
Since email marketing does not have many restrictions unlike other ad formats, you can convey more information to your audience. This is a great way for you to introduce your brand to them further. If you are introducing a new service or campaign, you can set up a series of emails so they wouldn’t be bombarded with too much information in a single email.
Take note that although you are free to include as much information as you like, receivers do not want to read a very long email. They do not want to take too much time on a single email. If they find your emails dragging, they might end up not reading them. You can include the basic and most important information in your email and just include a link or button to a landing page if they want to know more.
It can improve traffic to your website.
You do not want to bombard your readers with everything about your brand using just an email. The best thing you can do is to lead them to your website instead. Set up links in your email that will redirect them to specific landing pages. Take this opportunity to lead them to your website and gain more traffic. Try to make the landing page as specific as possible instead of just leading them to your homepage. When they click on the CTA button, they expect that they will be immediately redirected to the page wherein they can proceed with their transaction.
Everyone uses email.
Gadgets are already part of everyone’s daily life. Most people use their phones almost every minute. Use this opportunity to connect with them. Almost everyone uses email. And the good thing about promotional emails is that users have the option to open them whenever they want. They don’t need to open it immediately and it will just stay unread in their inbox until they finally take time to read it. It wouldn’t feel intrusive.
Who would have thought that email marketing is still relevant today despite the innovations brought about by the evolving technology? Real estate businesses gain awareness and leads through social media marketing and networking. But it is still with email marketing where you will be able to convert those leads into sales.