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Real Estate

Social Media

Simplified

Social Media Assets to Help You Thrive Online Effortlessly!

Real Estate Agents are thriving online!

Are you?

0 %
OF REALTORS®

actively use social media for real estate in some way, shape or form.

0 %
OF REAL ESTATE BUSINESSES

note that social media results in the highest quality leads versus other sources.

0 %
OF REAL ESTATE AGENTS

are choosing to improve their social media presence.

PorchLyte Is The Premiere Social Media Membership for Today's Modern

Real Estate Agent

We help Real Estate Agents save time, stress less, and grow their business online using our catalogue of curated images, captions, customizable templates, video scripts, blog posts, designer branding elements, monthly marketing guides and so much more!

Done-For-You Social Media Content & Tips Added Weekly!

Customizable Canva Templates
Engaging Captions to Attract New Leads
Video Scripts to Make You Stand Out
Blog Posts to Get You Discovered on Social Media

Reels Tutorial, Story Templates, Marketing Materials, Guides,
Hands-on Training and so much more!

Play Video

What If You Could Scale Your Real Estate Business And Become The Go-To Agent In Your Community?

WITH A PORCHLYTE MEMBERSHIP YOU CAN DO JUST THAT! 

4 Ways

The PorchLyte Membership helps you...

01

Prepare an entire month of Social Media Posts in a single day!

PorchLyte makes it possible for you to post your entire month of social media posts in just a single day or even just a couple of hours. Simply login, customize and post! Utilize our huge library of guides, templates and so much more. 

02

Generate MORE LEADS online, quickly & consistently!

End the cold calling and lead gen struggle! Build and grow your brand while generating high quality leads online!

03

Avoid overwhelm and giving up!

The struggle is real! Growing your Real Estate business online can be very overwhelming, time consuming and distract you from what matters most – closing deals! 

04

Explode your Social Media Engagement within Hours!

Is your Instagram and Facebook looking like that crappy house down the road? It’s critical to have a professional and consistent social media presence.

"Tracy!!! I just logged in and I think the membership is amazing! People pay thousands for what you're giving us, feeling pretty darn spoiled. Thank you and I can't wait to get started!"

What's Included

Real Estate Social Media-Made Easy!

MONTHLY PLAYBOOK

READY MADE CONTENT FOR EVERY DAY OF THE MONTH

THE MONTHLY SOCIAL MEDIA CONTENT PLAY BOOK

Every month PorchLyte members receive a complete monthly playbook that provides 60+ curated social media posts and engaging captions for you to copy and paste for every day of the month. Customize to your liking and hit publish on your Facebook or Instagram! Easy peasy!
Every month PorchLyte members receive a complete monthly playbook that provides 60+ curated social media posts and engaging captions for you to copy and paste for every day of the month. Customize to your liking and hit publish on your Facebook or Instagram! Easy peasy!

WEEKLY ACTION PLAN

STRATEGIES TO HELP STRENGTHEN YOUR SOCIAL MEDIA MARKETING

Are you looking to be a social media savage? Well, not only do we provide a complete post for every day of the month, but we also provide a weekly action plan that tells you exactly what to do, what to post and when.

We really make this easy for you and guide you the entire way!

Original Images

Collection of Curated Photos Each Month

($350+/m Value)

Are you looking to be a social media savage? Well not only do we provide a complete post for every day of the month but we also provide high quality stock photos to help you fill out your content even more!

Receive stunning photos each month to enhance your brand and make you stand out amongst your competitors.

CUSTOMIZABLE TEMPLATES

READY-TO-GO CUSTOMIZABLE CANVA TEMPLATES

PorchLyte is packed with valuable marketing materials for you to personalize as you need them. Our seamless integration with Canva (visual content editor) makes it quick and simple to make it your own!

Change out text, images, add your logo and more.

GROUP COACHING

SOCIAL MEDIA COACHING, HOW TO GUIDES & VIDEOS

We’re dedicated to your success! Every week we host a live training with a Q&A to get all your answers questioned and make sure you’re on track for Social Media success! 

VIDEO SCRIPTS, BLOG POSTS, REELS PLAYBOOK & MORE

100's OF RESOURCES TO HELP EXPLODE ENGAGEMENT

With PorchLyte you’re empowered to promote and sell online like never before. Our resources save you hours or even days of your precious time figuring things out. The video scripts and blog posts empower you to be the authority in your local market and grow your brand. And our Reels Playbook will get you looking like the social media maven that you are!

MEMBER-ONLY GROUP

MEMBER-ONLY PRIVATE FACEBOOK GROUP

You’ll instantly gain access to our exclusive, member-only Facebook group where agents network, collaborate, support, and educate one another. 

We’re all in this together and the PorchLyte members are here to support each other along the way.

SAVE $1,000's Every Month

with the PorchLyte Membership

If all PorchLyte does is help you sell ONE house in the NEXT YEAR, it has MORE than paid for itself!

Without

PorchLyte

OVER

$3,000+

PER MONTH

With

PorchLyte

FROM

$37

PER MONTH

How To Use PorchLyte To Generate Real Estate Leads

On Facebook

How To Use PorchLyte To Generate Real Estate Leads

On Instagram

How It Works?

PorchLyte takes the complicated world of Real Estate Social Media and makes it simple to understand and execute on a daily basis. With weekly guided checklists and ready to customize daily content you save so much time with PorchLyte in your back pocket!

Choose Your Plan!

Get More Engagement. Attract More Clients. Save Time.

It's Here!

Memorial Day Membership FLASH SALE

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QUARTERLY PLAN

$141

EVERY 3 MONTHS

Cancel Anytime
Prices in USD

$141.00 USD billed every 3 months
Renews automatically every 3 months unless cancelled

ANNUAL PLAN

(*Save $112)

$451

EVERY YEAR

Cancel Anytime
Prices in USD

$451.00 USD billed annually
Renews automatically every year unless cancelled

TEAMS

PorchLyte helps real estate teams thrive on social media!

BROKERAGES

Brokerages are empowering their agents and accelerating their growth with PorchLyte!

Your Membership Includes

Monthly Playbook

(new every month)

Resources & Guides

...and More!

GET LEADS WHILE INCREASING
YOUR SOCIAL MEDIA PRESENCE!

Most of my business is repeat and referral and also from door knocking, during covid I am not able to doorknock so I need to get online.  PorchLyte helped me by giving me the content to post on social media and also taught me how to engage more with my online audience. I no longer worry about what will I post on social media and I can focus on working with my active clients and putting prospects in my CRM. If you want to increase your social media presence to get more leads from online and you just want to set it and forget it, then PorchLyte is for you.  Give it a try.  Thank you so much, Tracy and her team.
Barb D.
CIR Realty

Hey There!

I'm Tracy Henning

Founder & CEO

I’m an expert at selling Real Estate (27+ years and counting) and equally obsessed with Social Media Marketing and on a Mission to empower agents to explode their Real Estate businesses on Social Media with ease.

I’m super passionate and committed to educating, mentoring and supporting other agents to get increased exposure, better leads and more clients. I’m so glad you are here because you are meant for something big and it all starts right here, right now!

0
YEARS OF
EXPERIENCE
$ 0 M+
IN REAL ESTATE TRANSACTIONS

FROM THE BLOG

Don't know what you're doing on social media? No clue how this all works for marketing your real estate business?⁣

No worries. You're not alone!⁣

That's why Porchlyte was created. To help agents like you slay social media and save a TON of time doing it too!⁣

❤︎ Our membership gives you:⁣

⍟ A photo and written caption for every day of the week, each and every month⁣

⍟ Monthly lead magnets to attract new prospects and use as additional posting content⁣

⍟ Video Scripts so you know exactly what to say⁣

⍟ Full blog posts (don't have a blog? Use these for more content!)⁣

⍟ How-to's for social media, Canva, tech, and real estate related too⁣

⍟ Educational articles for personal and business growth⁣

⍟ Resources for your clients ⁣

⍟ A private support community⁣

⍟ Weekly coaching calls and trainings⁣

⍟ And so much more!⁣

🔎 Take a peek at our membership and see if it's right for you! 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝘀𝗻𝗮𝗴 𝗮 𝗯𝘂𝗻𝗰𝗵 𝗼𝗳 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂'𝗿𝗲 𝘁𝗵𝗲𝗿𝗲!⁣

#realestateonline #realestateagentsrock #realtorsrock #instagramrealestate #nationwiderealestate #clientlove #memberreview #realestatesocialmediamarketing #realestatesocialmedia #socialmediamembership #socialmediaforrealtors
...

6 0

Let us all come together and do some good for this world and its people just like Martin Luther King Jr. did.

Tribute to the great man on this day!

#mlkday2022
#equalrightsforall
#mlkday2022 ⁣
#mlkdayofservice ⁣
#mlkday ⁣
#beofservice ⁣
#community ⁣
#communitysupport ⁣
#service
...

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This is why you should be checking your Instagram insights! 😳⁣

Instagram provides a wide range of metrics that help you measure your performance, understand your audience, and improve the results of your marketing.⁣

If you don't know how your posts are performing, how will you know what type of content your audience likes? 🧐⁣

𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗷𝘂𝘀𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗶𝘀𝗻'𝘁 𝗲𝗻𝗼𝘂𝗴𝗵!⁣

Tracking these metrics and having a posting plan will help your posts get seen more, and by the right people. 👇⁣

Follower Growth Rate⁣
Post Engagement⁣
Profile visits⁣
Comments Per Post⁣
Instagram Stories Engagement⁣
Reach⁣

The takeaway?⁣

Find out what your audience likes and engage with and post more content that aligns with that!⁣

👉 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗷𝗮𝗿𝗿𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹? 𝗗𝗼𝗲𝘀 𝗶𝘁 𝘀𝗲𝗲𝗺 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲?⁣

If you're in need of some help with social media, go take a sneak peek of our membership and get a free action plan, templates, and captions! ⁣
🔗Link in bio.

#socialmediaforrealtors⁣
#socialmediamarketingtraining⁣
#socialmediamadeeasy⁣
#sellyourhomefast⁣
#localrealestate⁣
#realestatetipsoftheday⁣
#realestatetipsandadvice⁣
#realtorstyle⁣
#realtormarketing⁣
#realeatatemom⁣
#homesofinsta⁣
#realestateagentlife⁣
#instarealestate⁣
#realtorsofinsta⁣
#homesofinstagram⁣
#porchlyte
...

9 2

You're not still doing this, are you? 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗵𝘂𝗿𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄...⁣

❌ STOP just hitting the like button on the comments people make on your posts! ⁣
Please...⁣

𝗗𝗼 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 👇⁣

✅ Like the comment⁣

✅ THEN, comment a meaningful response followed by a 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡.⁣

🔑 The question is key because not only does it make your interaction more genuine and meaningful. but it keeps the conversation going! ⁣

Your goal should be to build a community on social media. ⁣

𝗧𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂:⁣
-Keep people interested and coming back⁣
-Stay top of mind ⁣
-Build know, like, and trust⁣
-Increase your engagement⁣
-Get your posts seen more⁣
-Grow your account⁣

It's a no-brianer! 🧠⁣

'Ya know what else is a no-brainer?! 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗰𝗮𝗽𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗗𝗢𝗡𝗘 𝗙𝗢𝗥 𝗬𝗢𝗨! ⁣

Go get them now to bring marketing for your real estate business to a new level! Link in bio⁣




#realtorsofinstagram #realtorslife #realestate #realtors #realtorchicks #realtor #realestateagent #broker #realestatemarketing #allthingsrealestate #communityinfluencer #homeforsale #socialmediaforrealestate #realtormom #realestatehelper #yougotthissis #realestateexpert #savetime #worksmarternotharder #worksmarter #instagramforrealestate #realtorlife #realtorsofIG #realestatepic #realestatetipsandtricks #realestatetips #bosswomanlife
...

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And just like that, you got more leads on your contact list! 🎉⁣

Do you use Facebook? >Are you using your cover photo as a billboard?⁣

Here's a tip 👉🏻Make your cover photo clickable by using Canva to add some text like “click here."⁣

Then use the photo description to give more info and send your audience to the space you show up the most and give the most value. (Lead magnet, Opt-in, Instagram, Facebook group, etc.)⁣

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗲𝗰𝗿𝗲𝘁? 👇⁣

#porchlyte #realestateadvice #realestatecoaches #realestatecoachingtraining #realestatecoachingandtraining #realestatemarketing101 #realestatemarketingideas #realestatemarketingtools #getnoticednow #sellhousesell #realtormarketingoninstagram #realtormarketingcoach #marketingmadeeasy #socialmediastrategy #socialmediamarketigtips #getsocialsmart
...

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Agents!  Here's how to ensure the success you desire this year and use your mistakes to grow beyond your wildest dreams.⁣

We have all experienced it in some form or another...𝗱𝗲𝗳𝗲𝗮𝘁.⁣

However defeat has reared its ugly head in your life, the key factor in business is recognizing it, understanding why, and establishing a plan of attack.⁣

🤔 So how exactly do you do this?⁣

-𝗥𝗲𝗳𝗹𝗲𝗰𝘁 and identify a time when you felt defeated. Identify why you experienced that emotion.⁣

-Work to 𝗯𝗲 𝗸𝗶𝗻𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.  Forgive yourself and move on.  We all make mistakes. Learn from them.  Write down what went wrong and how to solve it.⁣

-𝗗𝗼𝗻'𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 yourself to others.  Your only competition is yourself.  Focus on your inner self to grow your confidence.⁣

-𝗚𝗲𝘁 𝗰𝗹𝗲𝗮𝗿 on your brand.  Figure out whom you serve and what they need.  Do market research by asking questions.  Now go give the answers.  Walk-in your lead's shoes.  (What do you wish YOU had known?) Share knowledge that Google can’t.  Get personal.⁣

-Remember that even the biggest brands-the biggest agents struggle on social media.  Don't give up.  𝗞𝗲𝗲𝗽 𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗿𝘆 𝗻𝗲𝘄 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 (𝘋𝘪𝘥 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘰𝘶𝘳 𝘭𝘢𝘴𝘵 𝘱𝘰𝘴𝘵𝘴 𝘢𝘣𝘰𝘶𝘵 𝘮𝘪𝘯𝘥𝘴𝘦𝘵?  𝘞𝘦 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘺𝘰𝘶 𝘤𝘩𝘦𝘤𝘬 𝘵𝘩𝘦𝘮 𝘰𝘶𝘵.  𝘛𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘮𝘢𝘺 𝘣𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘵𝘰𝘥𝘢𝘺)⁣

-𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 are self-care. Boundaries are not just for others to follow.  They are for you too.  Set them and stick to them. You'll thank yourself and your sanity later.⁣

-Be 𝗵𝗼𝗻𝗲𝘀𝘁 & 𝗴𝗲𝗻𝘂𝗶𝗻𝗲.  It will not go unnoticed and you will build massive trust with your audience and leads.⁣

👉 Feeling overwhelmed with social media?  We have a FREE resource for you! Packed with templates, captions and other goodies for you to kick start your 2022 off right and kick that feeling of defeat to the curb once and for all!⁣

Click the link in our bio now!⁣

Before you go, tell us, do you make annual planning a priority in your real estate business?  Drop a 👍 or 👎 below!
...

8 1

Agents!  Here's how to ensure the success you desire this year and use your mistakes to grow beyond your wildest dreams.⁣

We have all experienced it in some form or another...𝗱𝗲𝗳𝗲𝗮𝘁.⁣

However defeat has reared its ugly head in your life, the key factor in business is recognizing it, understanding why, and establishing a plan of attack.⁣

🤔 So how exactly do you do this?⁣

-𝗥𝗲𝗳𝗹𝗲𝗰𝘁 and identify a time when you felt defeated. Identify why you experienced that emotion.⁣

-Work to 𝗯𝗲 𝗸𝗶𝗻𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.  Forgive yourself and move on.  We all make mistakes. Learn from them.  Write down what went wrong and how to solve it.⁣

-𝗗𝗼𝗻'𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 yourself to others.  Your only competition is yourself.  Focus on your inner self to grow your confidence.⁣

-𝗚𝗲𝘁 𝗰𝗹𝗲𝗮𝗿 on your brand.  Figure out whom you serve and what they need.  Do market research by asking questions.  Now go give the answers.  Walk-in your lead's shoes.  (What do you wish YOU had known?) Share knowledge that Google can’t.  Get personal.⁣

-Remember that even the biggest brands-the biggest agents struggle on social media.  Don't give up.  𝗞𝗲𝗲𝗽 𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗿𝘆 𝗻𝗲𝘄 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 (𝘋𝘪𝘥 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘰𝘶𝘳 𝘭𝘢𝘴𝘵 𝘱𝘰𝘴𝘵𝘴 𝘢𝘣𝘰𝘶𝘵 𝘮𝘪𝘯𝘥𝘴𝘦𝘵?  𝘞𝘦 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘺𝘰𝘶 𝘤𝘩𝘦𝘤𝘬 𝘵𝘩𝘦𝘮 𝘰𝘶𝘵.  𝘛𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘮𝘢𝘺 𝘣𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘵𝘰𝘥𝘢𝘺)⁣

-𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 are self-care. Boundaries are not just for others to follow.  They are for you too.  Set them and stick to them. You'll thank yourself and your sanity later.⁣

-Be 𝗵𝗼𝗻𝗲𝘀𝘁 & 𝗴𝗲𝗻𝘂𝗶𝗻𝗲.  It will not go unnoticed and you will build massive trust with your audience and leads.⁣

👉 Feeling overwhelmed with social media?  We have a FREE resource for you! Packed with templates, captions and other goodies for you to kick start your 2022 off right and kick that feeling of defeat to the curb once and for all!⁣

Click the link in our bio now!⁣

Before you go, tell us, do you make annual planning a priority in your real estate business?  Drop a 👍 or 👎 below!
...

1 1

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